Here is how to improve your brand using LinkedIn.
The digital era we live in requires businesses of all types to have an active LinkedIn account. Doing so increases the visibility of your brand and makes you accessible to engage with potential customers and show your expertise. This guide aims to provide steps on how to create business pages on LinkedIn.
Step 1: Sign Up for LinkedIn Account
If you do not already have an account, one must be created before proceeding. Head to the LinkedIn website or download their app, and click on ‘Join now’. Follow the prompts and set up an account using your email or phone number.
Step 2: Create A New Page
Log into your account and click the ‘Work’ button located on the top menu. Select ‘Create a Company Page’ and then choose the type of page you wish to create, which will be displayed in a dropdown. Choose the most relevant option and click Continue.
In the following dialogue box, write down your business name, and select your industry from the given options.
Consider selecting an industry that is most relevant to your business profile.
Business Summary
Fill in the other details of the business such as company website, employee count, and productivity indicators. The keywords will assist LinkedIn in sorting your business and allow users to easily access your page.
Step 3: Customize Your Page
Profile Picture and Cover Image
Select and upload an appropriate image as the profile picture that is synonymous with the brand, and covers the theme of the page. The profile picture is a small image displayed along with the page name while the cover image goes at the very top of the page.
About Section
Write a captivating and concise paragraph “About” that highlights your company’s purpose, vision, and services. Don’t forget to include what makes your business unique and better than the competition.
Products and Services
When relevant, include additional assets or features of the business on your page. These should be supplemented with descriptive text, accompanied by good pictures and relevant details.
Step 4: Promote Your Page
Invite Connections
Share Content
Step 5: Track Your Results
Analyze the activity metrics offered by LinkedIn to assess the activity on your business page. Keep a close eye on these metrics such as page views, engagement, website traffic, etc. so that you can improve on them.
Markdown Table Breakdown
| Feature | Description |
|---|---|
| Profile Picture | Profile Picture of the user for the page |
| Cover Image | Cover image that the user uploaded for the page |
| About Section | Brief overview pertaining business mission, values, and services |
| Products and Services | Business offerings described and illustrated |
| Invite Connections | Invite to connection to increase reach of the page |
| Share Content | Add industry insights and thought leadership for follower engagement |
| Track Your Results | Monitor your page with analytics tools |
Conclusion
Congratulations, readers! You have completed the process of integrating a business page with your LinkedIn account. Ensure that you update the page and interact with your audience, as well as serve them content so that they engage with your business more often.
Also, check our other related articles on LinkedIn Marketing Tips and Learnings. There is so much that you can glean from this platform, and we have tips and insights aplenty.
FAQs Regarding the Addition of a Business Page on LinkedIn
What are the Steps for Creating a Business Page on LinkedIn?
- Access the website by going to LinkedIn.com/company/create and press “Create Page”.
- Decide the classification of the page you wish to create such as Company Page, Showcase Page, Educational Institute, etc.
- Provide your organization name, website link, and primary industry.
- Finally press “Create Page.”
How do I create my LinkedIn business page?
- Head on to your LinkedIn profile and locate the “Add Profile Section” button.
- Choose “Experience” and subsequently “Add Company”.
How can I change my business page’s settings?
- To apply changes to the page press the “Edit Page” button located on the upper side of the business page.
- Here you may update the page name, description, link to the website, among other things.
- Page cover, logo, and other visuals can also be added.
How do I allocate employees in my business page?
- To manage press the “Manage” tab situated on the upper side of the business page.
- From the left menu click on “Employees”.
- Select “Invite Employees” option while entering the email addresses of preferred employees.
How can I upload updates to my company’s page?
- On your business page, click on the section tagged “Updates”
- Enter your update in the box and click the Share button to post.
How can I reply to the comments and messages on my business page?
- On your business page, click the Notifications icon located at the top of the page.
- You can now view and reply to messages and comments.
How do I see analytics for my business page?
- On the Comm Sales Dashboard, select the Analytics tab located at the upper right section of your business page.
- Data concerning the metrics associated with the page including views, engagement, and others can be accessed from this tab.
Name all the methods by which you can advertise your business page?
- Post your business page on other social media channels.
- Create LinkedIn ads to boost reach.
- Conduct webinars and events that would spark interest in your page.
How do you go about deleting your business page?
- Click on the Manage tab at the top of your business page.
- Under the left side, click on Page Settings.
- Press on Delete Page.