This post will be taking a deep dive into the process of adding a business page on LinkedIn and ensuring the marketing is done right. If you are keen on increasing the visibility of your business on LinkedIn, this does seem like the right place for you. Make a cup of tea and get comfortable as this guide promises to be the one that you have been looking for.
Step 1: Create A LinkedIn Account – Making a LinkedIn account is crucial as it acts as a gate for you to be able to use the tool. If you are unfamiliar with LinkedIn, go to the official website and fill the registration form. This can also be used to establish your custom identity.
Being a business, you are at liberty to choose from two page types. The Showcase Page can be used to accentuate certain products, initiatives, or brands while the company page allows you to put the business out as a whole. Choose whatever initiative you want, just remember to keep your business goals and target audience in mind.
The tagline is the centerpiece of your business page so make it count! Be modest and put your offerings in a respectable order alongside a high quality tagline that reflects your brand identity opportunity.
Tell us more about your business in detail so that it sounds appealing.
UpdatesAdvertising takes the form of sponsored messages and posts that provide helpful information on a regular basis.GroupsParticipate in essential groups so that you can reach your target market.Engage with FollowersReact to comments, queries, and messages speedily.LinkedIn AdsLinkedIn Ads can broaden your advertisements and help you reach more people.
Conclusion
And just like that, you’ve set up and customized your LinkedIn business page. Do not forget to be proactive, interact with prospective clients, and check on the metrics of your page from time to time. While you are here, make sure to check the other articles we published regarding growing on LinkedIn.
FAQ about Adding a Business Page to LinkedIn
1. Who is able to create a business page on LinkedIn?
- LinkedIn users all over the world.
2. What is the criteria to create a business page?
3. Is it possible to create a business account without being an employee at that organization?
4. Is there a set time for a business owner account to be verified?
- Typically, this takes a couple of hours, but in some cases, it can extend a few days.
5. What features can I alter on my business page?
- Make edits on the page by navigating to “Edit Page”, so that you can upload your logo, cover photo, and even edit your menu.
6. Is it possible to change the number of admins for my business page?
- Absolutely, you can make others admins by clicking “Settings” then “Manage Admins”.
7. Ways to Market my Business Page?
- One can always post content that can be shared, interact with other users, join groups on LinkedIn, or even advertise with LinkedIn ads.
8. What are the steps involved in measuring my business page performance?
- Check out “Analytics” within the page to find a number of insights like page views, engagement, followers gained, etc.
9. How do I cancel my business page?
- Indeed, you can go to the said location “Settings” then “Delete Page.” Here you may check the instructions to permanently delete your page.
10. Seeking assistance on how to create or maintain my business page?
- Reach out to their support on the website or our “Help” center that can be located in your page.